Samuel Onuha, born in the Netherlands with Nigerian roots, is the CEO and founder of Icon.Amsterdam, a popular fashion brand. His journey from humble beginnings to global success was fueled by early achievements and a dislike for traditional schooling. Today, he splits his time between Amsterdam and Dubai, inspiring young entrepreneurs. 👇
Real Name | Samuel Onuha |
Age | 25 years old (as of 2024) |
Date of Birth | April 20, 1999 |
Gender | Male |
Occupation | Entrepreneur, Fashion stylist, Internet personality |
Marital Status | Single |
Religion | Christianity |
Ethnicity | Igbo |
Nationality | Nigerian |
Country of Birth | Netherlands |
Net Worth | $70,000,000 |
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Samuel Onuha Biography
Samuel Onuha is a self-made millionaire and a prominent figure in the entrepreneurial world, known for his success in the fashion industry with his brand, “Icon.Amsterdam“. Born in a small village in the Netherlands, Samuel’s journey from humble beginnings to international success is a testament to his resilience and determination. At the young age of 24, he divides his time between Amsterdam and Dubai, epitomizing the freedom and success he has tirelessly worked for.

Samuel Onuha Educational Background
Samuel Onuha’s educational journey was unconventional. He began his online business ventures at 18 while still in school. However, disappointed with the traditional school system and motivated by his early success, he made the bold decision to drop out. Despite facing skepticism and lack of support, this decision allowed him to fully commit to his entrepreneurial ambitions, a choice he credits as pivotal to his current success.

Samuel Onuha Career
Samuel Onuha’s career began in the world of e-commerce. He experimented with various online shops and products, eventually finding his niche in fashion. In 2018, he founded Icon.Amsterdam a brand specializing in muscle-fit trousers tailored for athletic men. The brand’s success was meteoric, achieving significant milestones such as selling over 100,000 pairs of trousers and gaining international recognition. Samuel’s keen sense of market needs and trends, coupled with his innovative approach, has firmly established Icon.Amsterdam in the global fashion industry.
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Samuel Onuha Awards
Samuel Onuha’s awards are not mentioned specifically, but his achievements speak volumes. His ability to build a successful brand from scratch and his recognition within the entrepreneurial community highlight his accomplishments.

Samuel Onuha’s Controversy
Samuel Onuha was arrested in Dubai alongside his brother, Reuben Onuha, for allegedly smuggling 250kg of cocaine worth $60 million. Despite his image as a self-made millionaire and online motivational speaker, authorities linked him to a sophisticated drug operation. The arrests followed a raid on his $50 million Palm Jumeirah mansion, prompted by reports from unpaid escorts at a lavish party. Both brothers were sentenced to 25 years in prison, sparking social media debates and casting doubt on their claimed sources of wealth.
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Samuel Onuha Age
Samuel Onuha, born April 20, 1999, is 25 years old as of 2024. His young age makes his accomplishments even more remarkable, showcasing his exceptional drive and business savvy.

Samuel Onuha’s Personal Life
Samuel Onuha’s personal life is deeply influenced by his family, particularly his mother, who has been his biggest motivator. Despite not fulfilling all her wishes regarding his formal education, Samuel’s mother supported his endeavors and gave him the freedom to pursue his dreams. Samuel’s story is also marked by his desire to inspire others, encouraging young entrepreneurs to pursue their passions with determination and resilience.

Samuel Onuha’s Brother
Reuben Onuha, a Dutch-Nigerian entrepreneur, is the younger brother of Samuel Onuha. Together, they co-founded ICON Amsterdam, a successful fashion brand known for its stylish muscle-fit apparel. Known for their lavish lifestyle, luxury travels, and expensive cars, they gained a strong online following, inspiring many with their entrepreneurial success.

Samuel Onuha’s Parents
Samuel Onuha was born to a Nigerian father and a Mexican mother, Carmen Onuha. His parents divorced when he was five years old, and he, along with his younger brother Reuben, was primarily raised by their mother. Carmen played a key role in shaping his entrepreneurial mindset despite financial struggles. Growing up in a mixed-race household influenced his drive for success. Years later, he reunited with his father after 12 years, documenting their complex relationship.
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Samuel Onuha Net Worth
Samuel Onuha’s net worth is estimated to be around 70,000,000 million dollars, a testament to his successful ventures in the fashion industry and smart business decisions. His brand, Icon.Amsterdam continues to grow, promising even greater financial success in the future.

Samuel Onuha Social Media Handles
Samuel Onuha is active on various social media platforms, where he shares insights into his entrepreneurial journey and connects with his audience. Here are his social media handles:
- Instagram: @sonuha
- TikTok: @samuelonuha
- Twitter: @SamuelOnuha
- YouTube: Millionaire Commerce – Samuel Onuha
- website: www.samuelonuha.com.
Onuha is My model
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