Samuel Onuha Biography, Age, Ethnicity, Net Worth

Samuel Onuha, born in the Netherlands with Nigerian roots, is the CEO and founder of Icon.Amsterdam, a popular fashion brand. His journey from humble beginnings to global success was fueled by early achievements and a dislike for traditional schooling. Today, he splits his time between Amsterdam and Dubai, inspiring young entrepreneurs. 👇

Samuel Onuha Biography

Samuel Onuha is a self-made millionaire and a well-known entrepreneur, born on April 20, 1999, and celebrated for his achievements in the fashion industry through his brand, “Icon.Amsterdam“. Hailing from a small village in the Netherlands, Samuel’s rise from modest beginnings to international recognition highlights his resilience and strong work ethic. At just 24 years old, he successfully balances his life between Amsterdam and Dubai, embodying the freedom and success he has dedicated himself to achieving.

Samuel’s Educational Background

Samuel Onuha’s educational journey was unconventional. He began his online business ventures at 18 while still in school. However, disappointed with the traditional school system and motivated by his early success, he made the bold decision to drop out. Despite facing skepticism and a lack of support, this decision allowed him to fully commit to his entrepreneurial ambitions, a choice he credits as pivotal to his current success.

Samuel Career

Samuel Onuha’s career began in the world of e-commerce. He experimented with various online shops and products, eventually finding his niche in fashion. In 2018, he founded Icon.Amsterdam a brand specializing in muscle-fit trousers tailored for athletic men. The brand’s success was meteoric, achieving significant milestones such as selling over 100,000 pairs of trousers and gaining international recognition. Samuel’s keen sense of market needs and trends, coupled with his innovative approach, has firmly established Icon.Amsterdam in the global fashion industry.

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Samuel Awards

Samuel Onuha’s achievements speak volumes. His ability to build a successful brand from scratch and his recognition within the entrepreneurial community highlight his accomplishments.

Samuel Onuha’s Controversy

Samuel Onuha was arrested in Dubai alongside his brother, Reuben Onuha, for allegedly smuggling 250kg of cocaine worth $60 million. Despite his image as a self-made millionaire and online motivational speaker, authorities linked him to a sophisticated drug operation. The arrests followed a raid on his $50 million Palm Jumeirah mansion, prompted by reports from unpaid escorts at a lavish party. Both brothers were sentenced to 25 years in prison, sparking social media debates and casting doubt on their claimed sources of wealth.

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Samuel’s Age

Samuel Onuha, born April 20, 1999, is 26 years old as of 2025. His young age makes his accomplishments even more remarkable, showcasing his exceptional drive and business savvy.

Samuel’s Personal Life

Samuel Onuha’s personal life is deeply influenced by his family, particularly his mother, who has been his biggest motivator. Despite not fulfilling all her wishes regarding his formal education, Samuel’s mother supported his endeavors and gave him the freedom to pursue his dreams. Samuel’s story is also marked by his desire to inspire others, encouraging young entrepreneurs to pursue their passions with determination and resilience.

Samuel’s Brother

Reuben Onuha, a Dutch-Nigerian entrepreneur, is the younger brother of Samuel Onuha. Together, they co-founded ICON Amsterdam, a successful fashion brand known for its stylish muscle-fit apparel. Known for their lavish lifestyle, luxury travels, and expensive cars, they gained a strong online following, inspiring many with their entrepreneurial success.

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Samuel’s Parents

Samuel Onuha was born to Uche Onuha, a Nigerian from Imo State, and Carmen Onuha, a Mexican woman. His parents separated when he was five years old, and he, alongside his younger brother Reuben, was primarily raised by their mother. Despite facing financial challenges, Carmen played a vital role in shaping Samuel’s entrepreneurial spirit and determination. Growing up in a mixed-race family influenced Samuel’s drive for success and resilience. After more than a decade apart, Samuel reconnected with his father, Uche Onuha, exploring the complexities of their relationship and its influence on his personal growth.

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Samuel Net Worth

Samuel Onuha’s net worth is estimated to be around 70,000,000 million dollars, a testament to his successful ventures in the fashion industry and smart business decisions. His brand, Icon.Amsterdam continues to grow, promising even greater financial success in the future.

Samuel’s Social Media Handles

Samuel Onuha is active on various social media platforms, where he shares insights into his entrepreneurial journey and connects with his audience. Here are his social media handles:

• Instagram: @sonuha
• TikTok: @samuelonuha
• Twitter: @SamuelOnuha
• YouTube: Millionaire Commerce – Samuel Onuha
• website: www.samuelonuha.com.