Affiong Williams is a Nigerian entrepreneur and founder of ReelFruit, Nigeria’s largest fruit processing company. She is passionate about agribusiness, creating jobs, and adding value to local produce. Her inspiring journey has earned her numerous awards and recognition for her innovative contributions.
Name | Affiong Williams |
Age | 38 years old (as of 2024) |
Date of Birth | March 9, 1986 |
Gender | Female |
Occupation | Entrepreneur |
Marital Status | Married |
Religion | Christianity |
Ethnicity | Efik |
State of Origin | Cross River |
Nationality | Nigerian |
Net Worth | $5 million |
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Affiong Williams Biography
Affiong Williams is a Nigerian entrepreneur and agribusiness innovator, born on March 9, 1986, in Cross River State, Nigeria. She is the founder and CEO of ReelFruit, the largest fruit processing, packaging, and marketing company in Nigeria. Affiong is passionate about transforming Nigeria’s agricultural sector, adding value to local produce, and creating sustainable solutions in agribusiness.
Affiong Williams Educational Background
Affiong Williams studied Physiology and Psychology at the University of the Witwatersrand in South Africa. She further pursued a postgraduate diploma in Business Management at the same university. In 2018, she participated in the Stanford SEED Transformation Program, and in 2022, she was part of the inaugural cohort of the MIT Legatum Foundry Fellowship for entrepreneurs in developing markets.
Affiong Williams Career
Affiong began her career at Endeavour South Africa, where she worked from 2008 to 2012, eventually becoming a Portfolio Manager. In 2012, she returned to Nigeria to start ReelFruit with personal savings of $8,000. Operating from her apartment in Surulere, Lagos, she grew ReelFruit into a global brand, exporting dried fruit snacks to several countries and registering products for sale on Amazon.com.
Her work includes:
- Establishing a supply chain across Nigeria, Ghana, Gambia, and Ivory Coast.
- Supporting local farmers through agro-extension programs for mango and pineapple production.
- Leading a workforce of over 200 employees across multiple locations.
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Affiong Williams Company: ReelFruit
ReelFruit was founded in 2012 and is renowned for producing and marketing dried fruit and nut snacks. The company operates across over 1,000 supermarkets, airlines, hotels, and schools and exports its products globally. Its newly launched factory in Ogun State boasts a processing capacity of 800 metric tons, creating over 280 jobs and positioning ReelFruit as a leader in Nigeria’s dried fruit industry.
Affiong Williams Awards
- Forbes 30 Under 30 (2015)
- Winner, International Women in Business Competition, Netherlands
- Veuve Clicquot Bold Woman Award (2022)
- WIMBIZ Entrepreneur of the Year
- Women Agripreneurs Award at the 2024 Africa Food Systems Forum
- Finalist in multiple agribusiness and entrepreneurship competitions, including the Strive Masiyiwa Go Gettaz Initiative.
Affiong Williams Age
Affiong Williams was born on March 9, 1986. As of 2024, she is 38 years old.
Affiong Williams Personal Life
Affiong Williams is married to Tayo Oviosu, the founder and CEO of the Nigerian financial services company Paga. The couple has two children and enjoys a vibrant family life. Affiong is also an avid marathon runner, having completed over 15 marathons while raising funds for charity.
Affiong Williams Husband
Tayo Oviosu is a prominent Nigerian entrepreneur and CEO. He shares Affiong’s passion for innovation and economic development, making them a power couple in Nigeria’s business landscape.
Affiong Williams Children
Affiong and Tayo Oviosu are proud parents of two children. They prioritize family alongside their professional commitments.
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Affiong Williams Net Worth
Affiong Williams’ net worth is estimated at $5 million as of 2024, derived from her successful entrepreneurial ventures and ReelFruit’s growth into a global brand.
Affiong Williams Social Media Handles
Affiong Williams actively engages with her audience on social media, where she shares insights into entrepreneurship, agribusiness, and her journey with ReelFruit. You can follow Affiong Williams on:
- Instagram: @affisupastar
- LinkedIn: Affiong Williams
- X (Twitter): @AffiongWilliams
- Website: www.reelfruit.com.
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